An ESM enables you to answer a large number of questions as long as they follow a few basic conditions and are not of a short-term nature.

These may include, for example:

• Political elections
• Economic indicators such as annual economic growth or quarterly unemployment figures
• Sporting events such as world championships or league competitions
• Entertainment issues such as award ceremonies
• In-house, e.g. for project monitoring or sales figures

With an ESM, you can pursue many goals in the context of websites:

• Increase your range and thus market your online advertising better
• Make the most of user-generated content and put the predictions to use
• Generate a community and create a regular user base
• Attract suitable sponsors for a particular topic
• Use this tool for in-house optimization measures