• Start • SEO Workshop
Attention: Unfortunately we had to change the date of the Wellington Workshop to 20th of November 10:00 am.
SEO Workshop
Talk & Workshop "Does your Web site help you in your daily business?"
Speakers:
Elke Boevers, ECCE TERRAM Ltd, Paraparaumu, New Zealand
Marco Klawonn, yourSEO, Bremen, Germany
Target group: executives, sales and marketing managers
Time: November 2008
Duration: 4 hours
Content
- Internet in New Zealand and Europe – other countries, other user behaviour
- Why an Internet presence? Objective
- How should the site be designed?
- Visually
- In terms of content
- Web editor vs. content management system
- Statistics
- What are AWStats, Web stats and Google Analytics?
- How can I use this information for my Web site?
- How can I use this information for my daily business?
- Promote the Web site on the Internet
- Why promote it
- What possibilities are there for promoting a Web site
- The most frequent mistakes in building and designing a site
- Business competitors and SEO competitors - what does that mean?
- Google PageRank: what does that mean?
- Search engine ranking: where am I, where do I want to be?
- SEO (search engine optimisation) – what measures are there?
- What is onsite and offsite?
- Keyword analysis, which keywords make sense for my success?
- Google Adwords campaign: what budget do I have to allow for?
- Link net analysis: how networked am I already on the Internet?
- Backlinks, building a link network
- Why an online marketing analysis before I plan my Web site?
- What is the right way for me?
- Exemplary analyses on the basis of participating Web sites
- Answering questions about the Internet presence
You can tell us the URL of your website if you want. That will help us to help you finding the best way of online marketing for your website.
