ECCE TERRAM shows at CeBIT Australia innovative solutions for the Digital Imaging Business

Oldenburg, Auckland/Sydney, May 12, 2011 – ECCE TERRAM is proud to present their new Architecture for Photo Solutions. In the past, a variety of online ordering processes for photos has emerged and competed alongside with the desktop client for photo processing, depending on the application and local conditions. Whereas on some markets, e.g. Germany, 70% of all photo orders are managed via Desktop Clients, other markets have a preference for online ordering processes. As a result, consumers were faced with various choices of ordering photo prints, each of which allowed consumers to order only some of the Photo Products available, and left providers with repeated costs in the support of products, functionality, and content. With its multi-channel architecture, ECCE TERRAM, the photo lab solutions specialist, shows a way out of this dilemma, by decreasing maintenance costs and increasing the revenue per customer.

One core - a variety of order methods

Part of the Photo2Lab is the multi-channel architecture which allows Photo Labs and Retail Chains to centrally support their products, marketing strategies, and order options, thus equally serving all target groups, regardless of the ordering channel.

This newly-developed system is based on the popular Qt framework from Nokia and Google Frameworks. In due course of 2011 it will also encompass all products, ranging from photo prints, posters, and canvas to photo gifts to print products such as Photobooks, Real Photobooks, Cards, and Photo Calendars. Licensed content templates and user management will be supported, too. Thus, this new solution unites all functions and product worlds which the Photo2Lab Software Suite supports today on a variety of platforms in a uniform technology.

The company will present the new architecture, using the example of a Desktop Client and a novel Web-based Ordering Solution for Photo Books, at the CeBIT Australia 2011, from May 31 to June 02 in Sydney, Australia

Social media and cooperative solution

This architecture offers many advantages over the stand-alone solutions usually found in the market. Not only is the support of products, templates, and content centrally handled for all order methods, there is also free exchange of data between the various platforms.

Thus, consumers can begin designing a photo album on their desktop as a project, upload it, and then share it with friends online, who can then all work on the album together. Likewise, the finished album can be copied and partly changed by every invited user, so that the combined efforts of a group lead to a personalized photo album. This provides new opportunities for attracting a wider range of customers and to increase the revenue for every album created.

Designed album pages or complete Photobooks can also be made accessible to friends, who can add individual pages to their own Photobooks. Social media communities such as Twitter or Facebook are therefore integrated as a matter of course.

ECCE TERRAM would be pleased to provide you with further information at the CeBIT Australia 2011, The Sydney Convention and Exhibition Centre, Darling Harbour, Sydney, Australia, Booth R2 from May 31 to June 02.

About Photolab

The Photo2Lab Software Suite offers a complete solution from ordering to processing in commercial labs. It includes software applications for Windows, Mac, and Linux, web applications, applications for CD processing or the iPhone and Android. The modern connection protocol TRON is freely available and is supported by a variety of third parties. Besides solutions for set-top boxes or kiosk terminals, order processing procedures such as payments, promotion and adaption come along with Photo2Lab, too. The products can be used to handle anything from photo prints to hardback photo albums, thus offering unique flexibility and openness with the goal of reducing costs and reaching new target groups for the solution customers.

In 2010, Photo2Lab installations handled orders with over 200 million digital photos, 400,000 photo albums and photo calendars.

For more information, visit www.ecce-terram.co.nz.

About ECCE TERRAM

ECCE TERRAM was founded by Frank Simon in 1996. It specializes in solutions for e-commerce for the photo industry, lab control, e-payment, and content management. The company's Internet applications are used by well-known companies in the photo industry and beyond. The headquarters of the company is originally in Germany, with subsidiaries in New Zealand and the United States, established in 2008 and 2009 respectively.

Since 2003 ECCE TERRAM provides solutions for the digital photo business, content management and e-commerce to customers such as Kodak Europa, Pixelnet, Financial Times (Germany) and some of the world’s largest product retailers.

Trade show information: CeBIT Australia May 31 – June 2 The Sydney Convention and Exhibition Centre Darling Harbour, Sydney, Australia Booth R2 www.cebit.com.au/2011

Contact:

ECCE TERRAM Ltd PO Box 95 Shortland Street Auckland 1140 New Zealand Ph. +64 9 304 0709 Fax. +64 9 309 0209 www.ecce-terram.co.nz Info@ecce-terram.co.nz

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